We’ve asked every one of those business owners and leaders one very simple question.
“How big do you want to grow your business?”
Can you guess the most common answer we’ve received?
It’s, “I don’t know.”
Usually “I don’t know” is quickly followed up with, “but we’re wanting to grow it by x% this year.”
Of course, our next question is, “why do you want to grow it by x%?”
Again, the most common response is, “I don’t know,” followed by, “I should because…”
Hence, it is safe to say most business owners are putting themselves under an undue amount of stress to grow their business. This is due to missing a very vital piece of information.
When we started Kaibizzen, we had grandiose plans for our business. We wanted to take over the world. We were very passionate about making our own way, our own mark in the world and by and large, we were very successful in our quest in the short term.
However, our quest left us very battle scarred and weary to the point where walking away was a very real option. To this day, though, I’m extremely grateful for our experience because it has enabled us to identify that missing piece of information. Once we found it, we grew our business through finding other business owners who were just like us – working hard, but not seeing the returns they expected for all their efforts.
Oddly enough, finding that missing piece enabled us to truly make our own mark in our own way and leave our own mark in the world.
The missing piece of information is nothing new.
The missing piece of information is having a why.
Why do you want to grow your business?
In our experience, personally and from working with business owners, the clearer we all are on why we want to grow our business, the far greater chance we have of achieving it.
From our perspective there are two different forms of our why. We call them the ‘why of our marketplace’ and ‘my own why’.
Put simply, no business will survive and definitively will not grow if it is not meeting a need in the marketplace.
COVID19 has given so many businesses the opportunity to meet different needs to what they were meeting pre-COVID. There are many businesses who are now doing things differently to what they were doing before.
Many people are truly inspired and passionate about the needs they are meeting in the marketplace and therefore find it so much easier to do the how of their business, especially growing it.
At Kaibizzen our philosophy is that your business is the tool to give you the lifestyle that you truly want. When we work with our clients, we use a clearly defined process to determine your own why:
Once you know your own ‘Why’, you can accurately answer the question, “How big do you want to grow your business?”
If you want greater direction. Let us be your life and business coach. We’re here to work alongside you, to achieve the business and lifestyle you’ve always wanted for yourself and your family. We aim to provide a holistic business coaching experience.
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